Forrester uv\u00e1d\u00ed, \u017ee z lid\u00ed, kte\u0159\u00ed odpov\u011bdn\u00ed asistenti pro nakupov\u00e1n\u00ed pou\u017eili, jich 89 % s nimi zkoumalo produkty nebo slu\u017eby. Obchodn\u00edk p\u0159itom nevid\u00ed, jak\u00e1 konverzace n\u00e1v\u0161t\u011bvu webu p\u0159edch\u00e1zela, tak\u017ee mus\u00ed ot\u00e1zky zji\u0161\u0165ovat zp\u011btn\u011b z vyhled\u00e1v\u00e1n\u00ed na webu, z\u00e1kaznick\u00e9 podpory, recenz\u00ed a vratek. Doporu\u010duje tak\u00e9 definovat relevantn\u00ed vyu\u017eit\u00ed pro ka\u017edou kategorii zvl\u00e1\u0161\u0165 a testovat, jak na typick\u00e9 dotazy odpov\u00eddaj\u00ed vlastn\u00ed asistenti i extern\u00ed odpov\u011bdn\u00ed syst\u00e9my. Jde o analytick\u00fd blog bez m\u011b\u0159en\u00fdch v\u00fdsledk\u016f, tak\u017ee p\u0159\u00ednos nelze z textu vy\u010d\u00edslit.<\/p>\n","protected":false},"excerpt":{"rendered":"
Analytici Forresteru tvrd\u00ed, \u017ee produktov\u00e1 data jsou stav\u011bn\u00e1 na filtrov\u00e1n\u00ed podle atribut\u016f, zat\u00edmco z\u00e1kazn\u00edci i AI agenti se ptaj\u00ed na pou\u017eit\u00ed a vhodnost produktu. Obchodn\u00edk\u016fm doporu\u010duj\u00ed p\u0159ej\u00edt od seznamu parametr\u016f k dat\u016fm, kter\u00e1 odpov\u00ed na konkr\u00e9tn\u00ed ot\u00e1zky.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"aib_for_you":"Pokud provozujete e-shop nebo spravujete produktov\u00e1 data, nechte t\u00fdm shrom\u00e1\u017edit nej\u010dast\u011bj\u0161\u00ed ot\u00e1zky z\u00e1kazn\u00edk\u016f typu \u201ebude to fungovat s\u2026?\u201c a ov\u011b\u0159it, zda na n\u011b um\u00ed odpov\u011bd\u011bt va\u0161e data i AI asistenti; jinak m\u016f\u017eete zpr\u00e1vu ignorovat.","aib_source_name":"Forrester","aib_source_url":"https:\/\/www.forrester.com\/blogs\/agentic-commerce-exposes-the-missing-dimension-in-product-data","aib_score":62,"footnotes":""},"categories":[8],"tags":[],"aib_industry":[],"class_list":["post-46","post","type-post","status-publish","format-standard","hentry","category-nastroje-v-praxi"],"_links":{"self":[{"href":"https:\/\/arturvlk.cz\/index.php?rest_route=\/wp\/v2\/posts\/46","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arturvlk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arturvlk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arturvlk.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arturvlk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46"}],"version-history":[{"count":1,"href":"https:\/\/arturvlk.cz\/index.php?rest_route=\/wp\/v2\/posts\/46\/revisions"}],"predecessor-version":[{"id":53,"href":"https:\/\/arturvlk.cz\/index.php?rest_route=\/wp\/v2\/posts\/46\/revisions\/53"}],"wp:attachment":[{"href":"https:\/\/arturvlk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arturvlk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arturvlk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46"},{"taxonomy":"aib_industry","embeddable":true,"href":"https:\/\/arturvlk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Faib_industry&post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}